McDonald’s to detail latest turnaround plan

McDonald is set to unveil it’s latest plans on Monday to revive its sputtering business.

The plans will be detailed two months after CEO Steve Easterbrook stepped in to take charge of the world’s biggest hamburger chain.

McDonald’s has admitted that it has not been keep up with the changing taste and has been facing intensifying competition from a variety of players.

In the flagship U.S market the menu got complicated and operations gummed up. Customer visits went down for two straight years at the established locations.

Mcdonalds has already made a number of moves to inject some life in its operations. Last December it said it would start trimming its menu to make room for new offerings and simplify operations.

The nips and tucks targeted sandwich variations in the last couple of months. The Company said it will curb the use of antibiotics and revamped its grilled chicken recipe.

The company plans to double its planned restaurants closures to 700. The updated plans on overall restaurant count growth have not been revealed.

At the end of last year the company had 36,200 businesses around the world.

Easterbrook headed up the U.K business previously and said that he wants to make McDonald’s into a “modern progressive burger company.”

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