McDonald’s to detail latest turnaround plan

McDonald is set to unveil it’s latest plans on Monday to revive its sputtering business.

The plans will be detailed two months after CEO Steve Easterbrook stepped in to take charge of the world’s biggest hamburger chain.

McDonald’s has admitted that it has not been keep up with the changing taste and has been facing intensifying competition from a variety of players.

In the flagship U.S market the menu got complicated and operations gummed up. Customer visits went down for two straight years at the established locations.

Mcdonalds has already made a number of moves to inject some life in its operations. Last December it said it would start trimming its menu to make room for new offerings and simplify operations.

The nips and tucks targeted sandwich variations in the last couple of months. The Company said it will curb the use of antibiotics and revamped its grilled chicken recipe.

The company plans to double its planned restaurants closures to 700. The updated plans on overall restaurant count growth have not been revealed.

At the end of last year the company had 36,200 businesses around the world.

Easterbrook headed up the U.K business previously and said that he wants to make McDonald’s into a “modern progressive burger company.”


+1.20 (0.01%)
-0.04 (-0.07%)
-0.27 (-0.01%)
US Locations:
International Locations:  
Omaha, NE
accuweather adv logo
Current Conditions
RealFeel®: 15°F
Humidity: 92%
Dew Point: 30°F
Cloud Cover: 100%
Visibility: 6 Miles 5-Day Forecast
HI: 34°F
LO: 20°F
HI: 31°F
LO: 19°F
06 weather
HI: 34°F
LO: 23°F
06 weather
HI: 36°F
LO: 27°F
HI: 35°F
LO: 22°F Map Center
State Radar
Enlarge | Loop
Local Radar
KOMA Radar Enlarge | Loop
State Satellite
Enlarge | Loop
More from Video

hosted video
video icon National Forecast Hurricane Center
get the latest tropical newsGet the latest tropical news from the source you trust - the Hurricane Center
Active Storms

There is no activity at this time

E. Pacific Severe Weather
Are you under the gun for severe weather? When is that storm going to impact your town? Find out at the Severe Weather Center. Check out the severe weather risk in your area, view current watches and warnings and read severe weather discussions written by our highly trained meteorologists! Click here to view severe weather in your area.


Pavin Smiths homer, RBI single lift Virginia over Vanderbilt for national title

Cesar Tordesillas - 4E Sports Contributor

Omaha, NE, United States (4E Sports) - Pavin Smith homered and drove in three runs as Virginia defeated Vanderbilt 4-2 Wednesday at TD Ameritrade Park in the College World Series for...MORE

Buffett gave this N.J couples romance a boost a year ago.

Eric Lafante recieved a bit of help in proposing to his girlfriend. The help came from none other than Warren Buffett and Lefante has a wedding date for this summer now. Maybe you may remember the story from last May. A Berkshire Hathaway Inc shareholder Le...MORE

EL Museo Latino lunch gives a taste of new “Maiz” exhibit

On Tuesday El Museo Latino’s 22nd anniversary will be marked by a lunch. It is the first latino museum in Nebraska. The general director of the Museo de Filatelia de Oaxaca in Mexico, Eduardo Barajas Mendoza will be the keynote speaker, the Omaha museum...MORE

Omaha Neb:- Don Murphy’s kites aren’t just blue.

Omaha Neb:- Don Murphy’s kites aren’t just blue. President of the Midwest Wing Kitefliers, Murphy likes to see a little colour up above, reported the Omaha World-Herald. The sky is painted by his collection of kites some as large as 500 square feet, billowing high...MORE



First frost expected next week for much of US, Canada

Jose Castro - Fourth Estate Cooperative Contributor

New York, NY, United States (4E) - The first fall temperature is expected to envelop much of the United States by next week. This comes after a strong cold front pushes southward out of Canada. Much of...MORE



France, US and U.K close their embassies in Yemen

SANAA, Yemen(AP):- France has closed it's embassy in Yemen with Britain and the United States. The French embassy gave a statement on its website that it's offices would close on Friday. French citizens have been asked to leave the country “as...MORE



Once Upon A Time spoilers revealed, Emma might be bad

Katherine De Guzman - Fourth Estate Contributor Hollywood, CA, United States (4E) - The creators of the series "Once Upon A Time", Adam Horowitz and Eddy Kitsis , outlined the upcoming events in the next episodes even if it's in the middle...MORE